Socially Sophisticated
Tiny Pies x Pantalones Tequila
National Margarita Day, served by the slice.
A high-visibility partnership that connected an Austin food brand with Matthew and Camila McConaughey's tequila brand through a timely, visually ownable campaign.
CHALLENGE
Tiny Pies needed seasonal campaigns that could earn attention beyond a standard holiday post while staying true to the product's playful, giftable personality.
INSIGHT
A crowded social holiday becomes useful when the collaboration feels inevitable in retrospect. National Margarita Day offered a natural bridge between a local dessert brand, Texas culture, and a nationally recognizable tequila brand.
Secure the Pantalones Tequila partnership and translate it into a Tiny Pies-first visual story: bold product styling, celebratory content, and cross-brand relevance timed to National Margarita Day.
BIG IDEA
Partnership outreach and coordination with Pantalones Tequila. Campaign concept and platform rollout across social channels. Food styling, photography, and videography for the seasonal launch. Influencer and UGC support to extend the collaboration beyond owned content.
ROLE
1. Define the shared cultural angle and make the food product the visual hero.
2. Create a compact campaign system: hero image, short-form video, detail crops, Stories, and collaboration messaging.
3. Launch around National Margarita Day with clear cross-brand tagging and a reason to engage or visit.
4. Archive the campaign as partnership proof, not simply as a holiday post.
RESULTS
Secured a high-visibility brand partnership tied to a national cultural moment. Expanded Tiny Pies' campaign storytelling through a creator-founded consumer brand collaboration. Created a reusable example of Christina's ability to move from outreach to styling, production, and rollout.