MY STORY
The eye, the idea,
and the execution
in the same room.
I built Socially Sophisticated for brands that want more than a pretty feed. For more than eight years, I have worked across social strategy, content, email, web, influencer partnerships, paid media, photography, and experiential marketing — often moving between all of them in the same campaign.
My background moves between advertising, journalism, photography, social, web, and experiential marketing. That range lets me see the whole campaign: the cultural opening, the visual story, the rollout, the room, and the business result.
I know when a trend is an opening and when it is just noise. I know how to make a legacy brand feel current without sanding away what made people care. And I believe the work should not stop at the caption.
MEET THE TEAM
The people behind the work.
Christina Hill
FOUNDER AND MARKETING STRATEGIST
Christina founded Socially Sophisticated and leads every engagement. She brings more than eight years across social strategy, content, influencer partnerships, and experiential marketing, connecting creative direction with the details that make a campaign happen.
Lacy Justice
SOCIAL AND MARKETING ASSISTANT
Lacy is an advertising student at The University of Texas at Austin, graduating in December 2026. With experience in content creation, social media, and brand ambassador work, she brings a strong visual eye to Socially Sophisticated. She supports content development and campaign execution with a thoughtful approach to visual storytelling.
WHAT I DO BEST
Where the experience shows up.
Strategy, creative direction, and the operational details that make a campaign happen, shown in real projects.
RECOGNITION
Milestones worth mentioning.
AMERICAN ADVERTISING FEDERATION
Most Promising Multicultural Student, 2021
DALLAS OBSERVER
Contributing photojournalist, 2019
LBJSC
Award-winning photography, “Beauty in the Unexpected”