Socially Sophisticated
SELECTED WORK
Four projects across launches, partnerships, events, and digital. Each case study covers what the business needed, what I did, and what was made.
Launches, partnerships, events, and heritage brands.
The soft serve heard 'round Austin.
A boozy soft-serve margarita launched through teaser content, creator visits, email, and PR, then extended into seasonal flavor drops.
Highlight
National Margarita Day, served by the slice.
A National Margarita Day collaboration pairing an Austin dessert brand with Pantalones Tequila.
The party that took over the block.
A St. Patrick's Day block party with rotating DJs, a full RSVP list, and a line down the street. Nearly $30K in sales in one day, with the dancefloor full until close.
NEARLY $30K
An Austin original, made easier to discover and book.
A heritage-led brand, website, and campaign refresh for an Austin canoe-rental institution since 1969.
